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Being a news junkie, I read news constantly. I became interested in the recent gold coin discovery out of San Francisco. I noticed an interesting perspective from several online news outlets, and thought it would be cool to highlight on the blog today.

First, the story: A couple in San Francisco finds over 1,400 gold coins, dating back to the mid-late 1800’s, in their yard. Amazing isn’t it? It conjures up images of the gold rush and the wild west.

Here is how the find was treated by a handful of different online outlets, with differing readers:

The San Francisco ChronicleSan Fancisco Chronicle - SFGate - Gold Coin Article
“Gold Country couple discover $10 million in buried coins”

The San Francisco Chronicle is the local paper, and they covered this story the way you would expect them to. The story is basic, covers the details of the find, what kind of coins were found, and what happens to them now.

They interview the coin dealer, Don Kagin, who has cleaned, researched, and is helping to sell the coins, and they tried to interview the couple who found the treasure, but they wish to remain anonymous, which is understandable in their situation.





Fox NewsFox News Gold Coin Article
“California couple in $10M gold find may owe gov’t about half”

How about this for an angle on the story?

Not surprising, Fox News wants to cover the aspects of this story that will resonate with their audience. The story itself is enough of a shocker, but throw in the fact that they have to pay taxes (whether the sell it or keep it) and that gets people talking.

We can’t blame Fox News, they are just reporting for their audience.





National GeographicNational Geographic Gold Coin Article
“Who Buried the $10 Million in Coins Found by a California Couple—and Why?”

National Geographic focuses on the historical aspect of the find. They talk about the history of the U.S. Mint and the gold rush, and well as give some context for this type of find, in history.


Mashable Mashable Gold Coin Article
“The Crazy True History of the Saddle Ridge Gold Coins”

In my opinion, Mashable did the best job on this one. They did some quick internet research, and found a very plausible answer on where the treasure came from. If you only read one of these, make it the Mashable article.

They’ve found 2 references to a collection of 1,500 gold coins that went missing from the US Mint in San Francisco, in 1901. The thief was sentenced, but the treasure was never recovered… until now??


So let this recap be a reminder to all who are seeking publicity for their own stories. Remember the audience you’re trying to reach, as well as the audience of the media outlet you are pitching to. You also might want to do your own due diligence and answer any of the tough questions for them, as opposed to their finding out on their own.

To many, Ronald Reagan is an icon of capitalism. I can’t remember how many times I’ve seen the classic video of Reagan giving his “Tear Down This Wall” speech. It was originally given June 12, 1987. I thought this headline would be a great addition to the collection.

Here is the front page of the Greenville News June 13, 1987…


Ronald Reagan Tell Gorbachev to tear down wall. June 12 1987

Reagan/Gorbachev continued…


Reagan Gorbachev - Greenville News - june 13 1987 continued




In my investigative background, I often searched old newspapers on microfilm. Being the news junkie that I am, I really enjoyed it. It’s a reminder of the technology that has developed through the years.

Nowadays we learned about news instantly, with Twitter, texting, and breaking news updates. The generations before us relied on daily and/or weekly newspapers to inform them, and I think this created a great filter which focused on the most important news.

This newspaper is the front page of the Greenville news from June 7, 1944, which is the day after the Normandy invasion. It’s hard for us to relate to nowadays, but in 1944, this is about as rapidly as you could get journalistically edited news.

I hope to research more dates, and major news stories in the future, so if you have suggestions, I’m all ears. Enjoy!



I was recently contacted by a potential dental marketing client who called me up to set an appointment to discuss his marketing strategy.

During the course of our conversation, he mentioned my website, awkwardly asking if he had the correct URL. He was confused because he couldn’t find any info on my company. Keep in mind, this was a couple weeks ago, so the site did not look like it looks today. It had my logo, a “coming soon” message and a contact form – that’s it.

Don’t get me wrong, I had been “working on my website” and my own marketing materials, tweaking the look, rewriting my copy, planning out some content and videos.  I just hadn’t actually followed through on it.

How ironic, to be discussing online marketing and web strategy with a potential client, and my own marketing website has been “under construction” for two months!

So, I took my own advice, what a crazy idea! I polished my content, redesigned the website, recorded videos, and strategized the content for search engine optimization. Now I am ready to officially “launch” this website and my new consulting business.

During the course of this redesign, I’ve asked fellow web designers and developers about their own websites, and found I was not alone. Many of us in the web community fall to the age old “cobblers children have no shoes” problem.

We are photographers with incomplete portfolios, designers with out logos, and marketing consultants who do not market ourselves.

So I want to take a moment to challenge and remind you. Just as you are reading this now, many of your clients and colleagues will Google you, and look at your website today, this week, and this month. What will they find?