I was recently contacted by a potential dental marketing client who called me up to set an appointment to discuss his marketing strategy.
During the course of our conversation, he mentioned my website, awkwardly asking if he had the correct URL. He was confused because he couldn’t find any info on my company. Keep in mind, this was a couple weeks ago, so the site did not look like it looks today. It had my logo, a “coming soon” message and a contact form – that’s it.
Don’t get me wrong, I had been “working on my website” and my own marketing materials, tweaking the look, rewriting my copy, planning out some content and videos. I just hadn’t actually followed through on it.
How ironic, to be discussing online marketing and web strategy with a potential client, and my own marketing website has been “under construction” for two months!
So, I took my own advice, what a crazy idea! I polished my content, redesigned the website, recorded videos, and strategized the content for search engine optimization. Now I am ready to officially “launch” this website and my new consulting business.
During the course of this redesign, I’ve asked fellow web designers and developers about their own websites, and found I was not alone. Many of us in the web community fall to the age old “cobblers children have no shoes” problem.
We are photographers with incomplete portfolios, designers with out logos, and marketing consultants who do not market ourselves.
So I want to take a moment to challenge and remind you. Just as you are reading this now, many of your clients and colleagues will Google you, and look at your website today, this week, and this month. What will they find?